IEEEL Institute

Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses. Studying consumer behavior is important because it helps marketers understand what influences consu...

International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include ca...

Risk management encompasses the identification, analysis, and response to risk factors that form part of the life of a business. Effective risk management means attempting to control, as much as possible, future outcomes by acting proactively rather than reactively. Therefore, effective risk managem...

The goal of a sustainable business strategy is to make a positive impact on at least one of those areas. When companies fail to assume responsibility, the opposite can happen, leading to issues like environmental degradation, inequality, and social injustice. Sustainable businesses consider a wide a...

HR business partners act as a point of contact for both employees and managers in the organisation. They form a close liaison with the business leaders to deliver customised and forward-looking solutions, programs and policies to tackle issues faced by the company. HR business partners are also the ...

Strategic marketing is one of the finest business techniques that an organisation can leverage to provide value and better service to the customers, thereby differentiating itself from its competition by emphasizing its strengths. The primary goal of strategic marketing planning is to get creative ...

The aim for professionals in the workplace should not be to avoid conflict, but to resolve it in an effective manner. Employees with strong conflict resolution skills are able to effectively handle workplace issues. Communicating clearly, empathetically, and patiently leads to favorable outcomes and...

Operations is the work of managing the inner workings of your business so it runs as efficiently as possible. Whether you make products, sell products, or provide services, every small business owner has to oversee the design and management of behind-the-scenes work. The specific definition of oper...

Lead yourself and others to sustained success and adopt a 'play to win' mindset to breathe new life into your team's performance. Inspire your employees to make positive changes and improve their performance. Create a profound impact on your company by understanding how behavioral change can enhance...

Human resource management (HRM) is the practice of recruiting, hiring, deploying and managing an organization's employees. HRM is often referred to simply as human resources (HR). A company or organization's HR department is usually responsible for creating, putting into effect and overseeing polici...